Press
How U.S. Moms Share & Spread |
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The U.S. mom market is rich with opportunity for those health companies that are willing to better understand it and become more involved in social technolgies.
The report includes findings on health marketing to mothers, how moms share information today, the health industry's valuable position, word of mouth, technology's role in word-of-mouth community, Facebook and email as the norm, how moms trust online product information, and tell-a-friend programs.
| Press Release PDF |
Marketing to Moms on Twitter
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Twitter offers marketers a valuable opportunity to interact with
moms in a fresh, informal way. The medium itself, with its
140-character limit, sets a friendly, casual tone, and moms are
especially receptive to companies whose Twitter presence is personable
and interactive.
This report guides marketers on the critical elements that are
necessary to connect with mothers on Twitter.
| Press Release PDF |
Executive Summary PDF |
Marketing to Moms on Facebook
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Facebook
is especially attractive to marketers trying to connect with moms since
they are prolific in spreading ideas through word of mouth. But moms’
limited time and fragmented attention make it crucial to
market to them in ways that fit their lifestyles and habits.
This report uncovers how moms feel about marketing on Facebook and ways
for businesses to connect with them.
| Press Release PDF |
Executive
Summary PDF |