How U.S. Moms Share & Spread |
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The U.S. mom market is rich with opportunity for those health companies that are willing to better understand it and become more involved in social technolgies. The report includes findings on health marketing to mothers, how moms share information today, the health industry's valuable position, word of mouth, technology's role in word-of-mouth community, Facebook and email as the norm, how moms trust online product information, and tell-a-friend programs..
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Marketing to Moms on Twitter
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Twitter offers marketers a valuable opportunity to interact with
moms in a fresh, informal way. The medium itself, with its
140-character limit and whimsical graphics, sets a friendly, casual
tone, and moms are especially receptive to companies whose Twitter
presence is personable and interactive.
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Marketing to Moms on Facebook
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Facebook has become the most popular destination on the web for U.S.
mothers. Moms who use Facebook say that keeping in touch with friends
and family is their biggest motivation to log on, but they’re also
receptive to marketing, if it’s done right.
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